Shopify x Sonar Network

The Win

A renewal is the most honest number in media — nobody re-ups a campaign that didn't work. Shopify re-upped five shows and locked the run through the rest of 2026.

Five shows. Four audience demos. Renewed through the rest of 2026.

Renewing one show says a campaign worked. Renewing five across four demos says the network does.

The Shows

Cross-demo by design. Comedy listeners are repeat-listen, ad-attentive, and they act on what hosts recommend.

StanLand

97,955 monthly downloads · Narrative comedy

A scripted comedy series created by Mike Sacks with Jon Hamm, Bobby Moynihan and Rhea Seehorn. The marquee cast pulls an adult audience that takes its entertainment seriously.

Girl Historians

82,500 monthly downloads · 82% F

History told the way it actually happened, by two hosts who run a parasocial fan base. Female-skew, college-educated, high-spend.

Ghostfacers

19,544 monthly downloads · 75% F

Supernatural-comedy with a deep parasocial bench. The hosts read like friends, not narrators — which is the conversion register DTC brands need.

You Wanted This

12,456 monthly downloads · 80% M

Pop-culture comedy with a male-skew audience. The kind of listeners who'll act on a host-read recommendation rather than skip past.

Happy to See Me

10,125 monthly downloads · 59% F

Hosted by Survivor winner Erika Casupanan. A comedy-and-life show that runs on candor — she reads brands she actually uses, and listeners catch the difference instantly.

Why It Fit

Most brands serve more than one kind of customer. A single-show buy reaches one slice of them. Shopify renewed across five shows because their audience splits across demos — and a cross-demo network buy catches all of it in one IO.

Cross-demo coverage

Five shows ranging from 80% male to 82% female. Shopify isn't picking one audience slice — they're buying breadth where their actual customer base lives.

Host-read mid-roll

Hosts pick up the read where it sits naturally in the episode. Read length flexes when they like the brand. Listeners don't tune out a friend.

Engaged comedy listeners

Comedy listeners are repeat-listen, ad-attentive, and stick with their shows for years. Programmatic CPM benchmarks don't capture this — renewal rates do.

30-day flight cadence

30-day flights with monthly renewal decisions. Buyers can pull or scale after every flight. Low switching cost is why pilots become multi-quarter runs.

How It Ran

The delivery model behind the renewal — and the same buy any brand can run.

Host-read mid-roll on all five shows, 60-second base spot with flex.
30-day flights, monthly renewal cadence.
Guaranteed download counts — if a flight misses, we keep running until we hit. No extra invoice.

Shopify renewed five shows