Shopify x Sonar Network

The Win

A renewal is the most honest number in media — nobody re-ups a campaign that didn't work. Shopify re-upped four shows and locked the run through the rest of 2026.

Four shows. Four audience demos. Renewed through the rest of 2026.

Renewing one show says a campaign worked. Renewing four across four demos says the network does.

The Shows

Cross-demo by design. Comedy listeners are repeat-listen, ad-attentive, and they act on what hosts recommend.

Girl Historians

82% F · college-educated, high-spend

History told the way it actually happened, by two hosts who run a parasocial fan base. Female-skew, college-educated, high-spend.

Ghostfacers

75% F · supernatural comedy

Supernatural-comedy with a deep parasocial bench. The hosts read like friends, not narrators — which is the conversion register DTC brands need.

You Wanted This

80% M · pop-culture comedy

Pop-culture comedy with a male-skew audience. The kind of listeners who'll act on a host-read recommendation rather than skip past.

Happy to See Me

59% F · comedy & life

Hosted by Survivor winner Erika Casupanan. A comedy-and-life show that runs on candor — she reads brands she actually uses, and listeners catch the difference instantly.

Why It Fit

Most brands serve more than one kind of customer. A single-show buy reaches one slice of them. Shopify renewed across four shows because their audience splits across demos — and a cross-demo network buy catches all of it in one IO.

Cross-demo coverage

Four shows ranging from 80% male to 82% female. Shopify isn't picking one audience slice — they're buying breadth where their actual customer base lives.

Host-read mid-roll

Hosts pick up the read where it sits naturally in the episode. Read length flexes when they like the brand. Listeners don't tune out a friend.

Engaged comedy listeners

Comedy listeners are repeat-listen, ad-attentive, and stick with their shows for years. Programmatic CPM benchmarks don't capture this — renewal rates do.

30-day flight cadence

30-day flights with monthly renewal decisions. Buyers can pull or scale after every flight. Low switching cost is why pilots become multi-quarter runs.

How It Ran

The delivery model behind the renewal — and the same buy any brand can run.

Host-read mid-roll on all four shows, 60-second base spot with flex.
30-day flights, monthly renewal cadence.
Guaranteed download counts — if a flight misses, we keep running until we hit. No extra invoice.

Shopify renewed four shows